NEXT ADVERTISING
Chicago is a city of neighborhoods, each with its own character, and this diversity contributes to the “soul” of the city. This design captures the soul of Chicago by blending the North Side’s tranquility, the West Side’s community spirit, and the Loop’s professional energy.
​
Inspired by the North Side, focus-oriented spaces offer peaceful environments for concentration, balance, and individuality. Drawing from the West Side, collaboration-centric zones are vibrant and art-filled, encouraging interaction and creativity. Lastly, the Loop’s sophistication shapes customer-centric spaces with sleek, welcoming areas that convey socialization.
​
By weaving together these distinct characteristics, the design celebrates the soul of Chicago redefining how workplaces can inspire productivity and connection to create an authentic, vibrant, and purpose-driven workspace.
​
The challenge is to create a workspace that embodies the concept of Soul, fostering an environment that is productive and deeply connected to the individuality, creativity, and well-being of its people. This space must reflect the cultural diversity of Chicago, where distinct neighborhoods such as the West Side, North Side, and Loop influence the design.
The problem lies in balancing the needs for focus, collaboration, and customer engagement while ensuring the space feels inclusive, dynamic, and reflective of the city’s rich diversity. The workspace must honor these cultural identities, embracing the uniqueness of each individual and fostering a collective spirit that supports both personal fulfillment and professional success. By doing so, the space will reflect the essence of Chicago’s diverse communities, encouraging connection, creativity, and innovation within a soulful, adaptable environment.
​​​
PROGRAMS USED: Revit, Enscape, Photoshop